How your instagram audience will help you to grow
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How your instagram audience will help you to grow

How your Instagram audience will help you to grow? This post will quickly look at how the Instagram algorithm works and what you can do to ensure that your Instagram presence is helping fuel your business growth.

The infographic below highlights how the Instagram algorithm works once you post.

As you can see the initial reach is only to a small % of your following and what happens next to your content depends very much on the behaviour of your audience.

How your instagram audience will help you to grow

So how to influence the behaviour of your audience? In order to do this, it is vital that your posts meet the needs of your network.

Engaging your audience is the key to your Instagram (and other social networks) strategy so let’s look at how you can do that.

How to ensure my posts are engaging?

There are two main areas for new and small businesses to focus on when developing their Instagram strategy:

1. Content is king

Creating content that answers your audiences’ questions or needs. Always think about your audience. If you are managing your business page then your company exists in order to serve your client’s needs.

There are so many creative ways to display your posts including: quizzes, questions, short videos, infographics, pictures etc. Experiment with what your audience is interested in and engage with them as much as possible.

If you are a blogger then your Instagram page is perfect for highlighting the key takeaways from your posts.

2. Quality over quantity

When it comes to your audience concentrate on quality not quantity. What I mean by this is that who follows you is far more important than how many people follow you.

Your audience should be made up of people interested in what you as a blogger or representative of your business are offering.

Creating a ‘tribe’ of followers who are passionate about what you do will put you in a much stronger position than creating a larger following of people who have zero interest in your content.

I hope that you have found this short post useful. Developing a strong Instagram presence can be a great way of promoting your blog, your business or yourself.

Remember the key points that we have spoken about above and you should be on your way to meeting your growth objectives.

Thanks for reading!

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Danny Layzell - DL Digital Solutions

Written by Danny Layzell,

April 2020

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