How to set up Google My Business
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How to set up Google My Business

Setting up your Google My Business page is a great first step when getting started with your local SEO.

It involves adding important information about your business including: opening hours, contact details and where to find you if you have a physical location for customers to visit.

There is also a space for customers to leave reviews so potential customers can see what others think of your services/products quickly (example below).

So how to get started? Below we look at how you can set up ‘Google My Business’ for your organisation in 7 steps.

1. Sign into your Gmail account

Firstly, you will need a Gmail account in order to set up Google My Business. Sign in to start adding your listing.

2. Go to Google My Business

Once you have signed in head over to the Business page on Google. On this page click on ‘Manage now’.

3. Enter your business name

You will arrive on the page below. Enter your business name into the box.

4. Complete your business details

You will have several areas to complete on the next section including:

  • Name of business (this will already be entered from previous page)
  • Business Category (e.g. marketing consultant/restaurant)
  • Yes/No – do people visit a physical location?
  • Where do you serve customers (e.g. Manchester) this is optional
  • Region that you work in (e.g. UK)
  • Contact details including: website, phone number etc.

Once completed click ‘Finish’ and you will enter your new Google My Business page.

5. Complete your business listing

You will arrive on your new page and see various boxes about next steps. First thing to do is to complete your business listing (see below).

Here you can personalise your listing with branded logos and posts, add important company information, like opening hours, and add a description of your business.

6. Verify your listing

The most important stage! In order to get your listing live, you must first verify it. This is to verify that you are authorised to manage the page.

To verify your account, you will need to provide a mailing address for your business. This won’t be listed or visible to your customers unless you want it to be.

You will revive a code in the post within a few days from Google. Once this has arrived log back in to your listing and enter the code in the verification section.

7. Manage your listing

Keep your listing up-to-date with any changes to your business. You can also manage and respond to any reviews as well as posting important updates and running special offers.

Having a Google My Business listing is an important step when considering your local SEO. I hope these steps are clear and that you now feel confident with taking this on.

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Thanks for reading!

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Danny Layzell - DL Digital Solutions

Written by Danny Layzell

April 2020

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