Social Media Management for small businesses
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Social Media management for small businesses

Global social media usage is enormous! There are close to 3 billion worldwide users meaning there are fantastic possibilities for your business to reach new audiences.

Social media management for small businesses can be extremely time-consuming. You may feel like you should be doing more on social media, but you can’t find the time or people to consistently work on it.

Below we look at 5 essentials that should help you to successfully manage your social media presence.

1. Know your audience

Having a clear understanding of your target audience will help you to create amazing content. Consider things such as their demographics, pain points, motivations and digital usage.

Align these with the unique selling points of your products or services and create content that creates a connection with your audiences.

Our digital persona template can provide you with a clearer understanding of your audience and help you focus on what content to create.

2. Great content

The key to success on social media is to create content that your audience engages with.

Now you have a clearer understanding of your audience you can begin to create content that will encourage engagement.

One way to approach content creation is by focusing on your keyword strategy and creating content that answers your audiences potential queries and questions.

If you are just getting started, then test what content works over a period of time and don’t be afraid to be experimental.

There is plenty of software available to help you create content. We recommend using Canva if you are just getting started as it is very user-friendly for people new to content creation and has a free version.

3. Remain consistent

Consistency is key to maintaining an effective social media strategy. Using a content calendar to plan not just what but when you are going to post can help you to keep on top of your content. It will also give you a quick visual of what posting times works best for you.

The different channels work in slightly different ways, so each channel requires different amounts of daily content. For example, due to the nature of the platforms you will likely need to Tweet more often than you post on Instagram.

4. Engage with your audience

The main principle of social media is that it is social so ensure that you are engaging with your audience regularly.

This could include liking and commenting on their posts (adding value, expertise, guidance, a joke etc.), and replying to any comments on your own posts.

A good way to stay on top of this is to schedule some time to engage with your following before and after you post any content.

5. Use metrics

Metrics are an important way of showing us if our campaigns and strategy are being successful over a period of time. They will also provide us data that enables us to adjust the campaigns and strategy as and when required.

We recommend using Google Analytics to measure the sources of your website traffic. This will show which channels and content are being most successful in driving traffic to your website.

Here are a few other things to measure:

Impressions – total number of times your post was seen on a screen

Reach – number of times your post is shown to a unique individual

Likes & comments – number of people engaging with your content

Number of fans / followers – total number of account followers / likes

Remember that it is important to measure these over a period of time and make amendments / create future content based on your results.


Using the 5 points above will help you to manage your social media presence and help you to successfully meet your social media goals.

If, however, you don’t have the resources or are looking for some specialist support then we can help.

How we can help?

We offer a variety of different packages for new and small businesses. We integrate social media management within our overall content marketing packages.

These include creating the content for and managing social media channels, blogs and newsletters.

Our prices start from £349 per month and start with an initial consultation so contact us today to see how our support can help you and your business to achieve success on social media.

We also can set-up and manage your paid social media campaigns. Prices start from just £99 set up fee + £149 per campaign / per month.

Thank you for reading.

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Danny Layzell - DL Digital Solutions

Written by Danny Layzell

May 2020

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