Is it time for a website redesign?
Is it time for a website redesign?
There are a number of factors to consider when making the decision to redesign your website.
This post will look at a few of those factors in more detail and hopefully support you in making the decision.
1. Does your web design support your marketing objectives?
Chances are that your marketing efforts will encourage your potential customers to visit your website.
If you have invested time, effort and money in your marketing then you want to ensure that your website is ready to deliver.
Optimising your site to ensure you achieve your website goals is an essential part of your customer journey planning.
For example, your website goal might be to gather email addresses for your mailing list. If this is the case then you want to ensure that there are a variety of ways for your site visitors to do this.
You might use social media marketing to drive potential customers to a particular blog. If your goal is to gather email addresses then you want to ensure that this is easy and obvious for your customers to do.
Whatever your website goal, it is critically important to ensure that your website helps to drive these conversions.
An amazing user experience is paramount to ensuring this.
2. Does your web design deliver a good user experience (UX)?
Without doubt, a critical aspect of any business are the customers and their experience with your organisation.
As we have discussed, when your customers visit your website they are doing so for a reason. That could be to find out more information about products, make a purchase or read your latest blog post.
It is essential that the customer journey from when they arrive on your website is seamless so they leave your site having gained the information that they want and completed the action that you want them to take.
>>> READ: Using digital personas to improve your web design <<<
Excellent website functionality is really important to ensuring your site is optimising your customer journey. Your site needs to offer a great experience and valuable information. And perhaps the most important UX factor is website pages that load quickly.
Google has put UX as a critical SEO factor going forward so getting your functionality spot on is a really important area to invest in now.
As well as excellent functionality, a great design is critical to achieving success and enhancing your brand.
3. Does your web design reflect well on your brand?
Your website will often be the home of your brands best content.
When your potential customers engage with your website content it is important that they are met with a visually impressive site.
A visually great website is vital to ensure potential customers have a good impression of your brand.
It can help to make an emotional connection with your audience and encourage them to take the actions that you are looking for.
Conclusion
Deciding if it is time to redesign your website is not a decision to take lightly.
It will require an investment of time, effort and money!
But the results can be vital if your website is: struggling to deliver a great user experience, negatively impacted your brand or not successfully supporting your marketing objectives.
Use these 3 areas to audit your site and then decide whether it is time for your business to redesign your website.
Need support with your redesign?
I support business of all sizes to ensure their website is delivering for them. Contact me for a free discussion about your website.
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Thanks for reading.
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