Local SEO Checklist
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10-point local SEO checklist

Ranking well for local searches enables your business to provide your potential customers with the information they want at the time that they want it.

Local search engine optimisation (SEO) will help you to drive more people to your site and/or office/shop etc. and in turn help you to meet your business objectives.

This post will provide a 10-point local SEO checklist to support you and your business in get started.

1. Set up a Google My Business page

Having a Google My Business page will allow you to manage how your site appears on Google search and maps.

You can highlight key information about your business including logos, opening times, special offers etc.

Using Google My Business also provides a way of collecting Google reviews (more about this later).

>>>Here is a guide of how to set up your Google My Business page<<<

2. Include full NAP on your contact page

Your name, address, phone number or NAP should be included on your contact page to help you stand out in local search.

Consistency of NAP across your website and other digital platforms like your Facebook page, Google My Business, local directories etc. is a critical aspect of local SEO as it helps to build trust with your potential customers and legitimacy as a business.

3. Use location-based keywords in your content

Within your content marketing strategy, you should create some content that focuses on your local area.

Using location-based keywords such as the name of the area or postcode will help you with this.

Effective use of this tactic will help your business to stand out as the ‘go to company’ within your industry for the local customer base. 

A location-based keyword strategy will likely result in a lower volume of searchers but will produce searches with more intent resulting in more website traffic / conversion etc.

4. Submit site to local directories

Adding your business listing to local directories like YELP is another important step.

Doing this will help you to promote your services to a local market and generate backlinks to your site.

5. Start collecting Google reviews

Collecting genuine Google reviews from your happy customers is a great way to build authority, relevance and trust.

Read >>> How to get Google reviews

6. Add a map on your ‘about’ or ‘contact’ page

Improve user experience on your site by adding a map to your ‘about’ or ‘contact’ page.

Focusing on user experience across your entire site will build trust with your customers and is important for your SEO.

7. Clickable contact details

Making it as easy as possible for your customers to contact you is a great way to increase the number of leads your business generates.

We saw in point 2 the importance of having your NAP consistently available across the internet.

Ensure these details are clickable on your website to increase your chances of appearing higher in local search.

8. Optimised titles and meta descriptions

When you create any type of new content for your site it is important that you optimise it for search with high-quality keywords.

These should appear within your titles and meta descriptions.

For example, if you are creating content using location-based keywords (like in point 3) then you might use the name of the city that you are targeting in your titles and meta description.

9. Fully functional mobile site

Google estimates that over 50% of website traffic is now on mobile devices. Ensuring that you site is optimised for mobile is an absolute must.

Check to see if your site is mobile friendly by following this link >>> HERE

10. A site that loads quickly

Time is everything so if your site takes a while to load then expect to not only lose customers but have your site penalised in local search results.

Check your site loading time by following this link >>> HERE


Many new businesses start their journey by offering their services or products to a local market so ensuring that your local customers can find your business is critical.

Using the 10-step local SEO checklist that has been laid out in this article will support you in getting your local SEO right.

Let me know in the comments if there is anything else that your business focuses on!

Get in touch if you require any support with your digital marketing.

Thanks for reading!

Supporting Your Digital Marketing

Don’t forget to share this post!

Danny Layzell - DL Digital Solutions

Written by Danny Layzell

July 2020

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